Drive Thru Concepts
Table of Contents
Here are the key points:
- Introduction: The page provides an overview of the topic, setting the context for the discussion.
- Main Findings: It highlights the significant discoveries or conclusions drawn from the research or analysis.
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- References: The page includes numerous references to support the information presented.
Excerpt
Outdoor digital menu boards play a critical role in helping drive-thru customers make an informed choice of what to order and speed up the drive-thru experience. The latest generation of digital menu boards are connected to the cloud and have the ability to dynamically change the menu and pricing based on diverse input from other restaurant applications.
Source: ACRELEC America
Some of the recent innovations in personalizing the drive-thru experience include
- Digital menu boards linked to mobile apps that rely on the phone’s location data to trigger menu board personalization when the customer drives up to the restaurant location.
- Speciality Bluetooth devices integrated with the drive-thru speaker post to trigger menu board personalization, enable the customer to redeem reward points, and make payments using their mobile phone.
- Machine learning-driven menu boards not only suggest a personalized menu based on the purchase history, external factors (such as the weather), or daypart, but also optimize the menu to eliminate order processing complexity.
McDonald’s implemented Dynamic Yield’s personalization platform to offer a dynamic menu at their drive-thrus. In the US, McDonald’s is able to show menu items based on factors such as time of day, real-time restaurant traffic information, and popularity to help provide an enhanced customer experience.
Restaurant Brands International, the parent company of QSR brands such as Burger King, Tim Hortons, and Popeyes had already started rolling out personalized ODMBs in 2021 across thousands of locations.
Source: Restaurants Brands International