QSR Magazine covers guess what and does an annual, very thorough study of what’s happening with the drive-thru side of that business. It is required reading for anyone selling display hardware or software into that space, and provides some intriguing insights about how much things changed when COVID-19 turned up.
Under a headline suggesting the future of fast-food drive-thru came early, the study suggests: “While many fast-food chains welcomed 70 percent of sales via drive-thru before coronavirus, the number jolted well above 90 percent overnight. The effort to survive pandemic conditions fast became a crash course in operations.”
It’s a lengthy piece and better that you read it than have me try to sum it up. But there are some interesting charts that would be helpful in understanding what’s going on, how things have changed, and where deployments are at.
For example, the study suggests there are still a lot of QSR operations that have not yet gone digital with drive-thru menu or pre-sell displays. I kinda thought McDonald’s was fully built out, but maybe not. One way or the other, it has the highest adoption rate and Dunkin’ Donuts the lowest among the major national QSRs:
Read full article by Dave Haynes From Sixteen-Nine